Backward Approach - Amazon

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" There are many ways to center a business. You can be competitor focused, you can be product focused.... ?   but customer-focus is most rewarding ... "  ----- Jeff Bezos, 2016 letter to shareholders
" Customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don't yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf. No customer ever asked Amazon to create the Prime membership program, but it sure turns out they wanted it, and I could give you ..... " 
What Do I Think ? 

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